Purpose & Scope
This policy provides clear guidelines for all rockwealth Appointed Representatives (ARs), Directors, and Personnel on how to conduct themselves on social media and maintain brand consistency across all platforms.
As a regulated financial advice firm, rockwealth is held to a higher standard when it comes to online communications. This policy exists to protect you, your clients, and the rockwealth brand while giving you clarity on what you can and cannot do.
This policy applies to all ARs, Partners, Directors, and Personnel across the rockwealth group. By joining rockwealth, you agree to abide by this Social Media Policy as maintained and updated periodically.
Central Brand Control
To maintain brand consistency and regulatory compliance across the group, all rockwealth branded platforms are managed and maintained centrally.
Central control applies to:
- All rockwealth branded websites
- All rockwealth branded social media accounts (LinkedIn, Facebook, X, YouTube, etc.)
- All group communications and newsletters
- All marketing materials carrying the rockwealth brand
What this means for you
| Managed Centrally by rockwealth | Your Input Welcome |
|---|---|
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LinkedIn Guidelines
LinkedIn is the primary social platform for financial professionals. These guidelines will help you present yourself professionally while staying aligned with the rockwealth brand.
Required actions for your LinkedIn profile
- Link your profile to the rockwealth group page - Your employment/company should show rockwealth and link to the group page
- Use the rockwealth branded background image - This will be provided to you and creates visual consistency across the network
- Include the personal views disclaimer - Add the required disclaimer to your profile (see section 5 below)
What you must not do
- ✗ Create individual rockwealth branded LinkedIn pages for your office or practice
- ✗ Create any rockwealth branded accounts on Facebook, X, YouTube or other platforms
- ✗ Use the rockwealth logo or branding without authorisation
- ✗ Post content that could be construed as financial advice
- ✗ Share confidential client or business information
What you can do
- ✓ Share posts from the rockwealth group LinkedIn page
- ✓ Post personal content on your own LinkedIn (with disclaimer)
- ✓ Engage with industry content and thought leadership
- ✓ Connect with clients, prospects, and professional contacts
- ✓ Suggest content ideas for group posts
Social Media Platforms
Platforms managed centrally
The following rockwealth branded platforms are managed by the central marketing team. No individual offices or ARs should create accounts on these platforms using rockwealth branding:
- LinkedIn (Group page)
- X (formerly Twitter)
- YouTube
- Any other social media platform
Group posting schedule
The rockwealth group LinkedIn page is updated regularly with:
- Educational content on financial planning topics
- Market commentary and investment insights
- Team news and announcements
- Industry updates and regulatory news
- Client-focused resources and guides
You are encouraged to share and engage with these posts from your personal profile to extend their reach.
Personal Posts & Disclaimers
You are free to post on your personal LinkedIn profile without requiring approval from rockwealth. However, you must include a disclaimer and follow these guidelines.
Required disclaimer
Add the following disclaimer to your LinkedIn profile summary/about section:
Guidelines for personal posts
- Be professional and respectful at all times
- Do not offer or appear to offer financial advice
- Do not share confidential client or business information
- Do not make claims about investment performance or outcomes
- Do not criticise competitors, clients, or industry bodies
- Do not post anything that could bring rockwealth into disrepute
- Remember that the internet is permanent - think before you post
Remember: There is no clear line between your work life and personal life online. Everything you post can be traced back to you and may reflect on rockwealth. Always write as if everyone - clients, regulators, and colleagues - will read it.
Website Services
As part of your rockwealth membership, we create and maintain a professional website for your practice. This is a significant benefit and selling point of joining the network.
What we provide
- Professional website built to rockwealth brand standards
- Mobile-responsive design
- Standard SEO setup
- Hosting and maintenance
- Regular content updates via the group
- Compliance-approved copy and messaging
What you control
| You Provide | We Handle |
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Enhanced SEO services
In addition to the standard website package, enhanced SEO services are available for those wanting greater local search visibility. This includes:
- Local SEO strategy and implementation
- Google Business Profile optimisation
- Location-specific landing pages
- Ongoing content development
- Performance reporting
Contact the central team for details on enhanced SEO packages and pricing.
Client Newsletters
All clients within the rockwealth network receive regular newsletters from the group unless they have opted out.
What you need to know
- Newsletters are sent centrally on behalf of the group
- Content is curated to be educational and compliant
- Clients can opt out at any time via the unsubscribe link
- You do not need to manage newsletter distribution
- Suggestions for newsletter content are welcome
Professional Conduct Online
These guidelines apply to any online medium where your activity may reflect on rockwealth, including blogs, forums, comments sections, and messaging platforms.
Golden rules
- The internet never forgets - Everything you write online can be traced back to you and may be archived permanently
- Maintain confidentiality - Never post confidential or proprietary information about rockwealth or clients
- No financial advice - Never give financial advice or form client relationships through social media
- Stay professional - Avoid controversial topics, arguments, and negative commentary
- Identify yourself - When relevant, identify your affiliation with rockwealth to add credibility
- Don't return fire - If you see negative comments about rockwealth, do not respond publicly. Escalate to the central team
- No self-promotion - Avoid self-laudatory statements about yourself or rockwealth
- Respect copyright - Always credit sources and do not reproduce content without permission
Handling negative comments
If you encounter negative posts or comments about rockwealth online:
- Do not respond publicly
- Do not engage in arguments or counter with negativity
- Take a screenshot for records
- Report immediately to the central team
- We will handle the response appropriately
Costs & Services
Services covered by rockwealth
The following services are provided as part of your rockwealth membership:
| Service | Included |
|---|---|
| Standard website creation and hosting | ✓ Included |
| Website maintenance and updates | ✓ Included |
| Standard SEO setup | ✓ Included |
| LinkedIn branded background image | ✓ Included |
| Client newsletters | ✓ Included |
| Group social media management | ✓ Included |
| Enhanced SEO packages | Additional cost - contact us |
| Bespoke marketing projects | Additional cost - contact us |
Questions & Content Suggestions
Have an idea for a group post?
We welcome content suggestions from across the network. If you have an idea for a LinkedIn post, blog article, or newsletter topic, please send it to the central marketing team.
Need help or clarification?
If you are unsure whether something is appropriate to post or have questions about this policy, please ask before posting. The central team is here to support you.
rockwealth Central Marketing Team
For content suggestions, questions about this policy, or branding requests:
Email: marketing@rock-wealth.co.uk
Policy Acceptance
By joining the rockwealth network, you agree to abide by this Social Media and Branding Policy. This policy is maintained centrally and may be updated periodically. You will be notified of any material changes.
Failure to comply with this policy may result in disciplinary action or termination of your AR agreement.
Last updated: December 2024
